Culture & Community

Drinking Cannabis: Could Happy Hour Get Happier?

Drinking Cannabis: Could Happy Hour Get Happier? September 15, 2018Leave a comment


“Welcome to the Happier Hour” is the term used on one of Two Roots Brewing Company’s marketing prints. For many people happy hour may just have gotten happier because Two Roots is set to release the world’s first line of non-alcoholic THC and CBD infused craft beer, and Just Society, which is a line of THC and CBD infused cold brewed iced coffees and teas. Cannabiniers is the parent company for both aforementioned product launches. They are a food service, technology & brand management company that seems to be on the verge of totally revamping the cannabis industry by introducing a new safe flower-based extraction method for final infusion into their products. The method is patented.

Crafted by expert brewers and artisans, Cannabiniers has sourced the first of its manufacture and design technology to enter the United States, to create Two Roots Brewing Co. Two Roots is the only line of craft beer in the United States using this state of the art technology for de-alcoholizing beer. Brewed in California and infused with THC and CBD in Nevada and California, Two Roots initial product offering consists of five styles including Lager, Stout, New West IPA, Blonde Ale, and Wheat; with a “Tribute” style beer that tastes like cannabis to immediately follow.

The products will be available in summer 2018 in Las Vegas initially at ReLeaf Dispensaries. “After two years of research and development, we are thrilled to see our creations on product shelves in July. Our portfolio is continuing to expand, and we are proud to be providing the highest quality products made in the USA and changing the perception of consuming cannabis and the entire industry,” said Director of Product Development, Kevin Love of Cannabiniers. “We are committed to offering products that consumers are demanding, and we are proud of both lines being released.”

Timothy Walters is the President of Cannabiniers and said…”The popularity of craft beer and coffee has grown across all demographics, tea is the second most consumed beverage in the world, 2nd only to water. We’re excited by the potential for Two Roots Brewing to be the first to market, offering products infused with THC & CBD, with the ultimate goal of normalizing the consumption of cannabis-infused products, especially given the recent announcements of potential development from the former Blue Moon founders and Constellation Brands, as well as its investment in Canopy Growth.”

In 2017, Cannabiniers launched the world’s first line of cannabis infused coffee, tea and cocoa delivered through a patented, 100 percent compostable flower-based single-brew pod, BrewBudz. Based on consumer trends and feedback from customers, Just Society is the next evolution with flavors of iced teas including: Lemon, Mango, Mint, Raspberry, and Honey; and iced coffees including: Original, Café Mocha, Salted Caramel, and French Vanilla.

By Tracy Jerome Chisley (@PoeticPanther)

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